Winners understand the power and paradox of partnership.
Business growth will increasingly depend on high value partnerships. The complex and increasingly global nature of business will make it difficult if not impossible to succeed as a closed enterprise.
We believe in an expansive view of partnership. We encourage collaboration with consumers for insight, with provocateurs for stimulation, with content providers to extend your voice, with complimentary businesses for reach and depth.
Apple brilliantly created an “iPod Nation” by not only introducing groundbreaking technology and design, but by having the foresight to join forces with complimentary lifestyle brands to infuse iPod holistically into the lifestyle of consumers.
Partnerships bring great benefits, and great risks. They need to be chosen carefully, nurtured, developed, and evaluated.
The ability to identify, develop and optimize partnerships is paramount.
